Marketing and Sales

Statewide Program of Study

The Marketing and Sales program of study teaches CTE learners how to collect information to determine potential sales of a product or service and/or create a marketing campaign to market or distribute goods and services.

Through this program of study, students will learn the skills necessary to understand and apply data on customer demographics, preferences, needs, and buying habits.

Informational One Pager

This Program of Study is in our

Business, Marketing, and Finance Career Cluster

This cluster focuses on careers in planning, organizing, directing, and evaluating business functions essential to efficient and productive business operations.

Pathway Courses

Below are the classes that are taken in this pathway.

Having an asterisk * by the course name represents it being an advanced course.

Level 1

Principles of Business, Marketing, and Finance

Level 2

Marketing

Level 3

Advanced Marketing*

Level 4

Practicum in Marketing*

Expanded Learning Opportunities

Learning beyond the walls of the classroom is extremely important to making sure you are college and career ready. See what we offer for this pathway.

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Exploration Activities

  • Participate in

    Business

    Professionals of

    America, Future

    Business Leaders of

    America, or DECA

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Work-Based Learning Activities

  • Intern with a local

    marketing firm

  • Shadow a real estate

    agent

  • Operate a school

    store on campus

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Industry-Based Certifications

  • Facebook Digital Marketing Associate Certification -

    Level 3

Postsecondary Opportunities

Explore what degrees that will continue your learning past high school.

Aligned Occupations

Below are potential careers that are aligned with this pathway. Review their salaries and job trends.

Marketing Research Analysts and Marketing Specialists

$70,346
Median Wage

4,664
Annual Openings

40%
Growth

Insurance Sales Agent

$43,181
Median Wage

5,886
Annual Openings

30%
Growth

First-Line Supervisors of Retail Sales Workers

$72,550
Median Wage

2,826
Annual Openings

15%
Growth

Wholesale and Retail Buyers

$51,106
Median Wage

1,229
Annual Openings

19%
Growth